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What the Future: Wellness

Ipsos: Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.

Welcome to wellness in 2034. The picture of health has changed: New attitudes, innovations, and medications are reshaping how millions take control of their health.

But Americans aren’t just adopting new prescriptions or technologies: They’re changing their diets, habits, and perspectives on wellness.

This issue goes beyond personal health to consider how AI, climate change, personalized medicine, demographic shifts, and other forces will influence (and in some cases, transform) a broad range of industries.

What the Future: Wellness explores the vast societal and commercial implications of this evolution — from the shifts in life stages and retirement that are reshaping the financial services industry, to the changes in Americans’ diets (and grocery lists) that could change opportunities for food manufacturers. The growing focus on wellness is redefining customer experiences across all sectors.

Join us as we navigate this complex landscape and uncover what living healthier for longer means for you and your business. Whether you’re in healthcare, retail, insurance, food and beverage, technology, fitness, entertainment, or any other industry, the future of wellness will matter for your customers.

What the Future: Wellness explores the vast societal social commercial implications of this evolution — from the shifts in life stages and retirement that are reshaping the financial services industry, to the changes in Americans’ diets (and grocery lists) that could reorient the opportunities in food manufacturing. And it goes beyond personal health to consider how AI, climate change, personalized medicine, demographic shifts, and other forces will influence (and in some cases, transform) a broad range of industries. 

Revisit our on demand webinar to hear insights and interviews on the complex world of wellness, including exclusive U.S. data from our Future of Wellness study. 

What the Future Editor Matt Carmichael explains how (and why) the future of wellness will matter for your customers, whether you’re in healthcare, retail, insurance, food and beverage, technology, fitness, entertainment, or beyond. Featuring interviews with: 

  • Spencer Nadolsky, D.O., medical director, WeightWatchers
  • Noosheen Hashemi, founder-CEO, January AI
  • Noura Abul-Husn, M.D., vice president of Genomic Health at 23andMe
  • Buddy Morris, senior reconditioning coordinator for the Arizona Cardinals
  • Lina Walker, senior vice president for Global Thought Leadership, AARP

Register for our webinar now

For full results, please refer to the annotated questionnaire.

Letter from the Editor


How AI, new drugs, and your DNA will help us live better for longerMatt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab

Shifts


Shifts: Three forces that will shape the future of wellness
Trevor Sudano, principal, Ipsos Strategy3

Interviews & Features


What anti-obesity drugs could shift in how we think about weight
Spencer Nadolsky, D.O., medical director, WeightWatchers
How new obesity medications could transform the grocery landscape
Brand insights from Ipsos’ Rhoda Schmuecking
How health wearables can be more useful for more people
Noosheen Hashemi, founder-CEO, January AI
Why brands need to understand tech and mental health across generations
Brand insights from Ipsos’ Amy Cargill
How our DNA could change the way we think about health
Noura Abul-Husn, M.D., vice president of Genomic Health at 23andMe
What you can learn from elite athletes about fitness
Buddy Morris, senior reconditioning coordinator for the Arizona Cardinals
What virtual healthcare reveals about online user experiences
Brand insights from Ipsos’ Janet Creaser
How we will be able to live a healthier, longer life
Lina Walker, senior vice president for Global Thought Leadership, AARP
Why vitamin and nutrition brands need to supplement Americans’ knowledge
Brand insights from Ipsos’ Chad Nielson
Future Jobs to Be Done
Brand insights from Ipsos Strategy3’s Mercedes Bender 

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How AI, new drugs, and your DNA will help us live better for longer

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