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Opportunity to Attract and Retain Highly Motivated Working Parents via Enhanced Flexibility, Stronger Support Systems

Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm.

  • 76% of working parents say having children made them more motivated at work
  • Over half (53%) of working parents report struggling with ongoing childcare arrangements; 49% say their companies do not offer onsite or back-up care
  • Enhanced paid parental, medical, or sick leave identified as most critical resource employers can offer to support working parents
  • 50% of working parents are seeking more flexible work schedules and 46% want employer-led programs to help reduce burnout and improve well-being. Working parents report high levels of guilt, burnout and dissatisfaction with their personal well-being due to the pressure of managing work and family lives
  • Fully in-office working parents report being more content with their career progression opportunities (84%) compared to hybrid (77%) and fully remote (65%) working parents – however, fully remote working parents report greater satisfaction with the time they spend with their families and are less likely to feel stressed about juggling work and parenting responsibilities
  • 63% of women report feeling supported during first year of parenthood, compared to 72% of men; disparity is especially pronounced among Asian women, with only 50% reporting that they feel effectively supported
  • 83% of working parent C-suite executives say their company encourages open conversations about the challenges of managing work and parenting, compared to 67% at mid-level and only 57% at junior levels

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Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm.

From juggling childcare and caring for aging relatives to navigating hybrid work schedules and managing societal expectations, the mounting pressures on working parents are greater than ever before.

According to recent data from KPMG’s Parental Work Disruption Index, in December 2024, 1.3 million workers (who were 89% women) either worked part-time or missed work entirely due to childcare problems – this is 22% more workers impacted by inadequate childcare than the pre-pandemic baseline. Furthermore, parents continue to experience higher inflation, with the daycare and preschool subcomponent of the Consumer Price Index (CPI) increasing 5.9% year-over-year, more than double the pace of overall inflation (2.9%).

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“Working parents are dedicated and ambitious employees who bring invaluable expertise and perspectives to their workplaces, families and communities,” said Elena Richards, KPMG U.S. Chief Diversity, Equity, and Inclusion Officer. “Organizations that embrace innovative and inclusive policies can not only help working parents thrive but also gain a competitive edge in attracting and retaining top talent.”

Sandy Torchia, KPMG U.S. Vice Chair of Talent and Culture, added: “Flexibility, paid leave, back-up childcare, mental health support and tailored career advancement opportunities are not just workplace perks; they are essential lifelines for working parents, ensuring they can thrive personally and professionally. Working parents are juggling a number of responsibilities and are at a high risk of burnout without the right support systems in place to help them succeed.”

The KPMG Working Parents Survey gathered insights from 1,000 U.S.-based professionals who work in a corporate or professional setting and identify as parents*, revealing key insights around the state of parents navigating the workplace, as well as the opportunities to help them thrive. The survey showed key perspectives and differences across categories based on tenure, gender, race/ethnicity and work environment (hybrid, remote and in-office only).

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Additional key findings include:

There is a clear and consistent demand for greater flexibility in the workplace.[1] Despite the myriad challenges working parents face, many strive for a situation that enables them to excel both professionally and personally.

  • Seventy-six percent (76%) of working parents report that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities.
  • Offering a more flexible work schedule was identified as the most valuable additional initiative employers can provide to working parents, with 50% of working parents interested in more flexible work schedules like a 4-day workweek.
  • Fully in-office working parents report being more content with their career progression opportunities (84%) compared to hybrid (77%) and fully remote (65%) working parents. Working fathers also report more satisfaction (81%) with their career progression opportunities when compared to working mothers (76%) – with Asian working mothers reporting the lowest satisfaction with their career progression opportunities (46%).
  • Although fully remote employees are less satisfied with their current benefits, employer support and career progression opportunities compared to their hybrid and fully in-office colleagues, they report greater satisfaction with the time they spend with their families and are less likely to feel stressed about juggling work and parenting responsibilities.

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Enhanced paid parental, medical, or sick leave is the most critical resource employers can offer to support parents on their journey.

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