The Group’s expansive 600sqm booth showcases LVMH’s deep-rooted history in China and highlights its forward-looking vision for the future. Fourteen emblematic Maisons including Bvlgari, CELINE, CHAUMET, Christian Dior Couture, Fendi, Guerlain, Hennessy, Loewe, Louis Vuitton, Parfums Christian Dior, RIMOWA, SEPHORA (presenting Cha Ling), and Tiffany & Co. present their most iconic products, reaffirming LVMH’s enduring commitment to the Chinese market.
CIIE attendees are invited to embark on an extraordinary journey, immersing in the captivating universe of these Maisons and discovering what makes these legacies uniquely desirable.
LVMH, the world’s leading luxury group, marks the 60th anniversary of Sino-French diplomatic relations with a significant presence for its 5th participation at the China International Import Expo (CIIE). The Group’s expansive 600sqm booth showcases LVMH’s deep-rooted history in China and highlights its forward-looking vision for the future. Fourteen emblematic Maisons will present their most iconic products, reaffirming LVMH’s enduring commitment to the Chinese market.
LVMH has a long and distinguished history in China, being among the first luxury groups to enter the market, invest, and cultivate its presence. Hennessy’s inaugural cognac shipment to China in 1859 marked the beginning of this journey, as did the landmark openings of the first Louis Vuitton boutique in Beijing’s Palace Hotel in 1992 or the first Christian Dior boutique in a modern mall at Plaza 66 in Shanghai, without forgetting the extraordinary Fendi fashion show on the Great Wall of China in 2007.
Other Maisons quickly followed, recognizing the significant potential of the evolving Chinese market, supported by opening-up policies and favorable trade developments. This commitment is reflected in various commercial, cultural and sustainable initiatives that further enhance LVMH’s strong presence in China. Notable examples include numerous landmark events and heritage exhibitions; commitment to the preservation of orchids in Yunnan; global launches by visionary creatives; the marvelous Ao Yun vineyard; the Pudong cosmetic research center and the recently inaugurated Hennessy first Asian flagship retail store in Shanghai.
At LVMH’s opening ceremony on November 5th, esteemed executives including Laurent Boillot (Hennessy President and CEO), Jean-Christophe Babin (Bulgari CEO), Andrew Wu (LVMH Group President Greater China), and Marc-Antoine Jamet (LVMH General Secretary) will lead engaging panel discussions, celebrating the enduring Sino-French friendship. The topics will include:
60 Years of Exchange and Sharing
· Hennessy, a sustainable legacy, a cross-cultural dialogue: an exploration of Hennessy’s enduring value of environmental stewardship and reaffirming a collective commitment to protecting our planet. Hennessy 2023 Sustainable Development Report will be unveiled during CIIE, highlighting Hennessy’s impactful actions against climate change, innovations, and its ongoing commitment to sustainable practices;
· Heritage and Innovation: a discussion on how LVMH balances the transmission of savoir-faire with the innovation requirements of Chinese market, highlighted by the launch of the LVMH Métiers d’Excellence initiative in China;
· Bulgari, a key player for LVMH in China: a look into Bulgari’s longstanding presence in China and upcoming celebrations for the Year of the Snake;
· Fashion Contribution to China’s Transformation: insights into how fashion drives the rapid evolution of high-end retail and fosters a positive outlook for the Chinese market.
In addition to its main booth, LVMH is proud to announce its presence within the Business France Pavilion (Hall 5.2) alongside other large, prestigious and well known in China French companies. Further strengthening its commitment to sustainability, LVMH is partnering with Swire Properties to accelerate the reduction of the environmental impact of its stores, offices, and F&B locations in China. A signing ceremony to formalize this partnership will take place on November 6. Protecting the planet, ensuring consumer safety, guaranteeing the authenticity of ingredients, achieving performance by mixing traditions and innovations are the commitments of the world leader in luxury.
Participating in CIIE for the fifth time, LVMH is honored to showcase the excellence and savoir-faire of its fourteen prestigious Maisons: Bulgari, Céline, Chaumet, Christian Dior Couture, Fendi, Guerlain, Hennessy, Loewe, Louis Vuitton, Parfums Christian Dior, Rimowa, Sephora (presenting Cha Ling), and Tiffany & Co. CIIE attendees are invited to embark on an extraordinary journey, immersing in the captivating universe of these Maisons and discovering what makes these legacies uniquely desirable. Each of its incredible brands will be keen to show the best of its cooperation with Chinese artisans and artists, a partnership that the LVMH Group has continued to grow for thirty years to make it the signature of its presence on the largest world market
· BULGARI – Unveiling a rich tapestry of cultural and artistic exchange between East and West under the theme “Encounter with Art,” celebrating the timeless allure of diverse arts.
· CHAUMET – With an installation informed by its Bee My Love collection, Chaumet presents emblematic creations featuring graphic motifs inspired by nature in an echo of its botanist identity.
· CELINE – In a special space echoing the architectural design concept, guests are invited to discover the CELINE universe where impeccable craftsmanship of the house is highlighted.
· DIOR – Showcasing pieces that reflect its longstanding affinity with China, including archival sketches, haute couture looks inspired by Chinese culture and traditional techniques, a Dior Lady Art bag by Liang Yuanwei, and artworks such as Ai Jing’s Power #1 sculpture, reaffirming the Maison’s unbreakable ties with China.
· FENDI – Highlighting its signature Selleria craftsmanship, featuring two of its most iconic bags—Peekaboo and Baguette.
· GUERLAIN – Embarking on a journey where the strength and elegance of the dragon intertwine with the grace and resilience of the bee.
· HENNESSY – Visitors will be invited to immerse themselves into the world of Hennessy by enjoying exclusive tastings of the Maison’s iconic cognacs and discover the latest brand innovations. A key highlight is a preview of the exquisite “Reimagination” collection, a limited-edition series crafted for the 2025 Chinese New Year.
· LOEWE – Presenting its unique leather craft expertise, product innovation, and connection with China in a space celebrating the Maison’s SS24 Jade collection
· LOUIS VUITTON – The iconic Maison will showcase its enduring connection to China through a selection of historic trunks, silk scarves, Artycapucines bags, and LV Trainers designed in collaboration with Chinese artists, celebrating over a century of shared heritage.
· SEPHORA x CHA LING – Showcasing the brand’s unique blend of ancient Chinese Pu’er tea culture and modern French skincare technology, highlighted by a “Tea Forest Joy” experience.
· RIMOWA – Highlighting its legacy of craftsmanship and innovation, focusing on its signature grooved luggage and the newly launched Original Bag aluminum handbag, emphasizing its commitment to lifelong quality and the Chinese market.
· TIFFANY & Co. – Presenting Jean Schlumberger’s Bird on a Rock and Flora and Fauna, reflecting both the artist’s ingenuity and the technical virtuosity of Tiffany’s expert craftsmanship.
Today, LVMH and its Maisons are represented across China through a solid network of more than 1,800 stores and 21,000 employees. Trained in the highest standards of excellence, our teams leverage their expertise to serve all our customers. For LVMH and its Maisons, this participation in the seventh CIIE offers a fantastic opportunity to strengthen their close ties with China and elevate their strategic commercial and cultural partnership to the next level.
Source – LVMH
