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EY & Adobe: 90% of Gen Z Creative Professionals Embrace GenAI

Overcoming AI Adoption Challenges in Marketing: A recent EY & Adobe survey reveals that 8 in 10 creative professionals are now integrating GenAI into their work processes, with usage soaring to 90% among Gen Z. This shift underscores the growing reliance on AI technologies in the creative industry.

Marketing leaders, however, face various challenges in adopting AI effectively. EY’ latest guide, developed in collaboration with Adobe, provides actionable strategies to navigate these hurdles. The guide offers insights into leveraging AI to enhance creativity, streamline workflows, and maintain a competitive edge in an increasingly digital landscape.

Dive into EY& Adobe comprehensive guide to learn how to successfully integrate AI into your marketing strategy and unlock its full potential.

“8 in 10 creative professionals now use GenAI in their work, which rises to 90% amongst Gen Z. EY & Adobe: Read how marketing leaders can overcome the hurdles of adopting AI in our latest guide with Adobe…”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Leading generative AI deployment for marketing
“Overcoming three hurdles in generative AI adoption.”

Source – EY & Adobe

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