A look into the exciting moments that make Membership great.
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Tennis South Africa and American Express hosted the Amex Tennis Town to help fans in Montecasino enjoy live coverage of The Championships, Wimbledon 2024. As part of the experience, fans and Card Members gathered to watch a livestream of The Championships with additional access to virtual reality tennis gaming, photo moments, and onsite tennis clinics. They could also grab bites and refreshments from local vendors at the Amex Food Village, including Wimbledon favorites like strawberries and cream.
Photo: Courtesy of American Express
Photo: Courtesy of American Express
American Express launched the new Essential® Rewards Credit Card in Sydney, Australia, offering Card Members and fans the opportunity to purchase tickets to a one-night only performance by local band Lime Cordiale and surprise guest, Ruel.
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Select Platinum Card Members were invited to join an adventure-filled day with Amex in Pathum Thani, Thailand. They started the day test driving the latest Rolls-Royce models and made their way to a scenic boat ride along the Riverdale marina, followed by a sensory workshop where they learned how to create fragrance with Tom Ford Beauty. To end the day on a relaxing note, guests enjoyed a special dinner prepared by three-Michelin-starred Swiss Chef, Andreas Caminada, and could take home a personalized piece of glassware.
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Select Card Members in Spain were invited to a special dining event as part of the Member-Get-Member referral program. Guests could meet Spanish chef Quique Dacosta and enjoy dishes from a five Michelin-star restaurant’s menu that featured beetroot and dill soup with frozen kefir and salmon, turbot rested in wines from the Jerez region, and rice with meat and roasted peppers.
Paying for the things we need in life is not always easy. American Express’ lending products are designed so that finding financial options are simple, easy and convenient for our Card Members. To further support them, we offer flexible financing solutions tailored to our consumers’ unique needs. Plan It® is a Buy Now, Pay Later feature built into consumer Card products that offers our Card Members flexibility in how to pay, allowing them to split up purchases of $100 or more into equal monthly installments with a fixed fee. Our Personal Loans are just that – loans for the things you need—and since Card Members are already within the Amex ecosystem, we can give them Personal Loans decisions within seconds and funds can be sent as fast as one day after they accept the loan1.
These programs stand out not only because they come with the support and customer service of American Express, but they’re also great according to our customers and well-known platforms like J.D. Power. Plan It ranked No. 1 for Customer Satisfaction among Buy Now Pay Later Lenders in the J.D. Power 2024 U.S. Buy Now Pay Later Satisfaction StudySM, and for the second consecutive year we were ranked No. 1 in Customer Satisfaction for Personal Loans in the J.D. Power U.S. Consumer Lending Satisfaction StudySM.
Buy Now, Pay Later
We launched Plan It in 2017 to help Card Members finance large purchases. Unlike major online buy now pay later programs, Plan It is built into our consumer Card products and offers easier management through our website and mobile app.
Katy Emig, VP of Global Lending, helps manage Plan It and sat down with us to answer a few questions about this feature:
How is Plan It different compared to other features we offer and what’s our strategy for it?
Emig: What I love about Plan It is how it complements our other benefits and services and gives Card Members options! Our Card Members will always want different ways to pay for things, whether that’s using Plan It to pay in monthly installments, using Pay Over Time to carry a balance, paying in full, or redeeming Membership Rewards, so our goal is to continue to make Plan It even easier and more relevant for Card Members.
So, how is Amex working to make Plan It easier and more relevant for Card Members?
Emig: We know travel continues to be top of mind for many and in May 2021, we launched Plan It on Amex Travel so Card Members can book now and pay later for flights purchased on AmexTravel.com. Most recently, in partnership with Delta we launched Plan It as a checkout option on Delta.com and the Fly Delta app.
What questions should our Card Members ask themselves before creating a Plan?
Emig: First, understand how much you are paying. Plan It offers a transparent fixed fee up front, so you will know how much you’ll pay each month. Second, understand how long you want each plan to last. We offer up to three plan durations, ranging from 3-24 months, providing more choice and flexibility for payment options. Lastly, remain responsible in your lending behavior. Plan It is already part of your credit limits, so you can be rest assured that you aren’t overextending yourself when creating plans.
Personal Loans
Amex Personal Loans allow us to be there for our Card Members throughout their financial journey and major life milestones: weddings, home repairs, and even emergencies. Card Members can take advantage of fixed interest rates with no hidden fees, a quick online application with a decision in seconds, and funds sent as fast as one day1.
We sat down with Kristen McGinnis, VP of Product Management Lending, to learn more about this lending product and its benefit to Card Members:
What makes Amex products/services best-in-class?
McGinnis: Finances can be daunting and are complicated enough. Consumers are looking for simplicity with fewer accounts and fewer logins. They also want to work with financial services companies that they trust with their money. Our strategy at American Express has always been about listening to our customers and evolving our products and services to meet their needs. Amex Personal Loans are a great example of this. We created this product exclusively for our Card Members so we could meet the financial needs that we couldn’t with a credit card.
What questions should Card Members ask before applying for an Amex Personal Loan? McGinnis: Card Members should first ask themselves, “Am I eligible for a Personal Loan and how will it impact my credit?” The great thing about Amex Personal Loans is that they don’t require credit checks because they are only available to eligible Card Members who are already pre-approved to apply. Simple! There could be a change in credit score only if the Card Member is approved and accepts the loan. It is also important for customers to understand interest rates, fees, and how long it will take to pay off the loan. All you need to know about our competitive APRs, repayment options, fees and other information are available on our website.
There can be some stigma around personal loans, especially from people concerned about debt. Do you have advice for people who may be considering a loan but are hesitant to take one on? McGinnis: Personal Loans can offer financial control and flexibility through a straightforward and easy process. The competitive interest rates and fixed monthly payments we offer are a great option for debt consolidation2 making managing a monthly budget more straightforward. Personal Loans can also offer flexibility for those considering a personal loan for things like home improvement projects.
1Amex will send your loan funds to your bank account in as fast as 1 day after you’ve signed your Personal Loan agreement and completed all necessary verification steps. Please note that your bank may take additional time to post your loan funds to your account.
2 American Express Personal Loans can be used to pay down or consolidate credit card balances on cards issued only by eligible U.S. banks; they cannot be used to pay down or consolidate balances on American Express-issued cards.
Investment funds managed by Morgan Stanley Capital Partners (“MSCP”), the middle-market focused private equity team at Morgan Stanley Investment Management, has acquired American Restoration, which provides residential and commercial property mitigation and restoration services. MSCP is partnering with the current management team led by CEO Dan Tarantin, who will continue to lead the business.
Headquartered in Dallas, American Restoration operates across 10 states through eight regional brands. The company provides emergency and loss-related mitigation services as well as complementary follow-on repair and rebuild services to both residential and commercial customers. American Restoration has grown into a leading platform in the industry through a combination of strong organic growth, strategic M&A, and a focus on customers in their time of need.
Adam Shaw, Managing Director and Head of Business Services at MSCP, said: “We are excited to partner with Dan and the American Restoration team as they continue building a best-in-class platform across the residential and commercial restoration space. American Restoration represents our continued effort to invest in high-quality residential and commercial services companies, a sector in which we have deep institutional knowledge and expertise building industry-leading platforms. We look forward to working together to continue accelerating the company’s exciting growth trajectory.”
The acquisition of American Restoration represents MSCP’s fifth residential and commercial services investment following partnerships with Sila Heating & Air Conditioning, Fairway Lawns, Allstar Services and RowCal.
“We could not be more excited to partner with MSCP for the next chapter of our growth and evolution,” said Dan Tarantin, CEO of American Restoration. “We look forward to leveraging MSCP’s expertise operating across the residential and commercial services space, as well as their demonstrated ability to help & support teams to accelerate organic growth and execute strategic acquisitions.”
Debevoise & Plimpton served as legal counsel to MSCP. Harris Williams and Stephens Inc. served as MSCP’s financial advisors. Robert W. Baird & Co served as financial advisor to American Restoration.
About Morgan Stanley Capital Partners
Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform established in 1986 that primarily invests alongside founders and seeks to partner with management teams to build best-in-class companies within business, consumer, industrial and healthcare services. Morgan Stanley Capital Partners seeks to create value in portfolio companies through a transformational organic and acquisition-related growth strategy by leveraging its deep internal operational capabilities and value creation playbook. For further information about Morgan Stanley Capital Partners, please visit www.morganstanley.com/im/capitalpartners.
Morgan Stanley Investment Management
Morgan Stanley Investment Management, together with its investment advisory affiliates, has approximately $1.5 trillion in assets under management or supervision as of March 31, 2024. Morgan Stanley Investment Management strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide. For further information about Morgan Stanley Investment Management, please visit www.morganstanley.com/im.
SOURCE – About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
About American Restoration
American Restoration is an industry-leading platform offering emergency mitigation and restoration services across both residential and commercial properties. American Restoration services 10 states through a family of 8 market-leading brands built on a foundation of technical expertise, caring customer service, and a commitment to the communities they serve. For more information, please visit the Company’s website https://www.amrestoration.com/.
Premiering on YouTube today, July 25th, the latest episode of the new series reveals the insights of Frank Heyl, Director of Design, into the thrill – and challenge – of crafting a fresh incarnation of quintessential Bugatti design philosophy.
“With over 115 years of Bugatti history, there is a rich legacy of design DNA that we can reference to; we have a guiding line emphasizing what defines a Bugatti,” explains Frank Heyl. “What we need to take into account is this: form always follows performance.”
Echoed across every Bugatti design in the modern era, the Tourbillon is ‘shaped by speed’ from front to rear. Through each curve, intake, exhaust, and panel – the entire architecture of the Tourbillon has been meticulously crafted to unlock new levels of performance.
In this vein, aerodynamic performance goes hand-in-hand with every design decision made. Whether it is top speed, or a high downforce value like in the Bugatti Bolide² – the question is asked: is there a performance purpose connected to it?
Such attention to engineering-detail is infused throughout the car, enabling the Tourbillon to harness the forces of travelling at more than 400 km/h. But for Bugatti, that is only half of the story the Tourbillon has been crafted to tell in this new chapter for the brand.
With the Tourbillon, and every Bugatti that came before it, timelessness is at the core of its design. “Bugatti is about the interplay between elegance and speed,” Frank Heyl notes.
“Because these cars are around for so long, we also need to keep them current and in-vogue. What dates a car is the technology of the time it was created in; 100 years from now, today’s technology won’t be cutting-edge anymore. Instead, we need to focus on preciousness.”
The design philosophy behind the Tourbillon faithfully reflects this ethos.
Taking inspiration from the art of watchmaking, the timelessness of century-old timepieces and their use even today, the cabin of the Tourbillon is defined by an authentically unique analogue experience.
For Frank Heyl and the Tourbillon design team, experience is the operative word in this new era of Bugatti.
“The experience – that is what we tailor-made the Tourbillon to evoke. It is about how you feel when you sit in the driver’s seat; touching the aluminum switchgear; how weighted the dials are when you turn them; the smell of the leather; the noise of the naturally aspirated, 9,000 RPM V16 engine. It sounds really emotional. The design of the Tourbillon could be seen as an evolutionary approach.
However, the radicality and extremeness of this concept’s execution is unlike anything we have ever done before. We believe through this approach, the experience of driving, owning, and living with a Bugatti is incomparable. You simply have to experience it.”– FRANK HEYL; BUGATTI DIRECTOR OF DESIGN
Watch the full episode ‘A New Era: Design Philosophy’ on the official Bugatti YouTube channel.
FUEL CONSUMPTION AND EMISSIONS
1 TOURBILLON: THIS MODEL IS CURRENTLY NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.DOWNLOAD PDF
2 BOLIDE: THIS MODEL IS NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.
blonde-haired Latina woman formally dressed as an engineer of a company with her balk-colored protective helmet checks the company's documents on her tablet while at her side this 50-year-old Latino man formally dressed as an engineer also reviews everything related to her the company
In a strategic co-innovation with Hilti AG, a leading global provider of products and services for the construction industry, SAP is helping customers connect their business data to both engineering and research and development departments, enabling businesses to be more efficient and save money.
The new capabilities of SAP PLM solutions include native connectivity with SAP cloud ERP solutions and supply chain management solutions from SAP. This connectivity enables businesses to deliver the right product at the right time at the right price by providing end-to-end visibility and control across the entire value chain. By smoothly linking product data with business processes, companies can efficiently organize product information, streamline workflows and foster cross-functional collaboration, ultimately enhancing their ability to meet market demands. Leveraging partnerships with DSC Software AG, Cideon and others, the solution also integrates with third-party product data management and computer-aided design tools, shrinking implementation times.
“Integration is critical for companies modernizing their manufacturing strategies and operational processes,” said Dominik Metzger, head of engineering for SAP Digital Supply Chain. “Collaborating with Hilti not only demonstrates their trust in our product lifecycle management solutions but also allows us to shape the future of cloud-native SAP PLM offerings.”
A centralized repository for product data management is embedded directly into the SAP PLM portfolio, serving as a single source of truth. This simplifies data organization, minimizes errors and accelerates time to market by fostering effective teamwork across various stakeholders.
“By leveraging cloud-native SAP PLM solutions, we are not only enhancing our product development processes for customer-specific products, but we are making construction better,” said Johann Stadler, head of large projects IT for Hilti.
Hilti, operating in over 120 countries, has been at the forefront of innovation with a comprehensive range of construction products. The company has embarked on its next phase of digital transformation by adopting SAP PLM to bring unprecedented levels of efficiency and transparency to its product development processes, providing customers specifically engineered and on-demand prefabricated products.
Learn more about cloud-native SAP PLM solutions here or watch the SAP PLM Keynote 2024.
Join the Excitement of Creating a Global +Impact… Students from different universities come together to learn the most important business skill of the new era, teamwork and leadership experience program… With this program, university students use artificial intelligence tools to provide leadership insights to the global business world…
Global Talents can help empower global business world to embrace differences, celebrate abilities, and build a more inclusive world!
We bring meaningful, fun and useful insights to global companies with talent from all over the world… We publish up-to-date insights to the business world through our project work with students from different universities.
JOIN US and you might be featured in an upcoming press release. We look forward to hearing from you!
In this program, which is open to the participation of different university students, students worked in teams and prepared content for the business world.
Students experienced teamwork and leadership
They transformed their content using new artificial intelligence tools
They had the experience of seeing different ideas
They had experience working online
With this program open to the support of C-level executives, students learn the real rules of the business world…
Here are the meaningful messages from the teams that create wonders to the global business world…
GLOBAL TALENTS +IMPACT – TEAM16: Ryan Roslansky emphasized that current employees can add more value to the company thanks to their knowledge and experience, as they have a good command of the company culture and business processes. Thank you for sharing this beautiful experience with us.
This experience provided awareness of effective communication within the team and individually throughout the project. – AYLIN MANAV; ATATURK UNIV; ENGLISH COMPUTER ENGINEERING 3RD YEAR
It improved our design skills and creativity. – Hanifenur Tatlı; Dokuz Eylül University Philosophy/ / Graduate.
GLOBAL TALENTS +IMPACT – TEAM17
GLOBAL TALENTS +IMPACT – TEAM17:
As part of our project program, each team has chosen a CEO who is changing the world, and we’ve visualized their inspiring quotes using artificial intelligence. As Innovators Hub, we selected Demet Mutlu, who has launched the “Gelecek Kadınların” program and aims to increase women’s participation in the business world, along with her quote: “Entrepreneurship requires taking risks and thinking innovatively. To establish a successful business, you need to have a strong passion.“
Demet Mutlu’s efforts to integrate women from all over Turkey into the digital economy have deeply inspired us and become our source of motivation. Our team name, Innovators Hub, and our slogan, “The innovations of today shape our tomorrows,” were created with inspiration from our internship company’s focus on innovation, adaptation, and creative thinking.
Through this project, we aim to share our innovative ideas and vision. Our belief in the increasing role of women in the business world in the future is greatly strengthened by Demet Mutlu’s work. We will continue to be inspired and work towards making a difference in this area.
Thanks to this project, I gained great experience in topics such as team spirit and group dynamics. -CISEM GURE; Yaşar University – Management Information Systems – 3rd Year
This project helped me take my collaboration skills, communication skills and creativity even further. – BERRA ATMACA; Yıldız Technical University – Mathematics Engineering – 2nd Year
It taught me teamwork, self-expression and creative power. – SEMA NUR MERCAN; Necmettin Erbakan University – Industrial Engineering – 2nd Year
GLOBAL TALENTS +IMPACT – TEAM18
GLOBAL TALENTS +IMPACT – TEAM18: Gen-Z Team: Shaping the Future with Daphne Koller’s Inspiring Words!
As part of our project program, each team chose a CEO who changed the world and visualized their inspiring words with artificial intelligence. As the Gen-Z team, we chose Daphne Koller, who advocates for equal opportunities in education, and her following words: “I would like to make it so that education was a right, and not a privilege.”
Daphne Koller’s work on eliminating inequality in education deeply affected us and inspired us. Our group name “Gen-Z” and our slogan “Innovate. Inspire. Impact.” were created by being inspired by the importance the company we interned at gave to innovation, adaptation and creative thinking.
With this work, we want to share our innovative ideas and vision. We will continue to support our belief in equal opportunities in education and the work done in this regard.
It allowed me to meet new people and gain different perspectives. – BETUL DIKMETAS; Bursa Uludağ University; International Relations/ Graduate
As a team, I can say that acting collectively and developing ideas together has added a lot to me. – ALIHAN AYDIN; Akdeniz University – Management Information Systems/4
It was a great experience to be in a group with different people and different ideas outside of my field – ZEYNEP AK; Ömer Halisdemir University – Public Administration/ Master’s degree
GLOBAL TALENTS +IMPACT – TEAM19
GLOBAL TALENTS +IMPACT – TEAM19:
It was quite enjoyable and instructive to work in a group where communication and respect were at the core and everyone experienced being a team leader. The feedback our professor gave us and the information he occasionally gave on topics such as business life and leadership were very instructive. – ELIF BELKIS; YILDIZ TECHNICAL UNIVERSITY HUMAN RESOURCES MANAGEMENT / MASTER’S DEGREE
In a very dynamic team, with high-quality feedback and communication, and by working on a project/portfolio-based study, I experienced the effects of approaches from different views and perspectives on group dynamism much more closely. In addition, the advice our professor gave regarding leadership was also very high-quality, observable in business life and pre-acquired. – ABDULSAMET DURDU ; ANKARA YILDIRIM BEYAZIT UNIVERSITY – POLITICAL SCIENCE AND PUBLIC ADMINISTRATION / FRESHLY GRADUATED
It was a different and successful project where leadership and workload were equally distributed. At the same time, the contributions of the team members from different perspectives, their openness to help and communication are the reasons for the successful completion of the project. Everyone listened to each other and we mutually gained new ideas from each other. This allowed us to look at the subject from different perspectives. Our instructor’s help during this process and the information he provided us about business life contributed to both this project and our business life experience. I would like to thank everyone who contributed to this experience and our instructor. -SEVINC GULIYEVA; ISTINYE UNIVERSITY, BUSINESS ADMINISTRATION – MASTER’S DEGREE
GLOBAL TALENTS +IMPACT – TEAM20
GLOBAL TALENTS +IMPACT – TEAM20: Ryan Roslansky emphasized that current employees can add more value to the company thanks to their knowledge and experience, as they have a good command of the company culture and business processes. Thank you for sharing this beautiful experience with us.
I gained experience in group work professionally by feeling the team spirit. – MELIS AHSEN ARSLAN – Karadeniz Technical University Finance/ 2024 Graduate
Developing a project with a new teammate I met gave me great experiences in communicating with people, listening to the other person and working together. – SENA BASKAYA; Adana Science and Technology University Industrial Engineer 4th year
If you are a university student, you can also participate in this program. Click here.
JOIN US and you might be featured in an upcoming press release. We look forward to hearing from you!
Araştırma şirketlerinin araştırma yöntemine göre ciro dağılımları incelendiğinde, paneller ve kantitatif araştırmalar ön plana çıkıyor.
2023 yılı için ciro dağılımında kantitatif araştırmaların oranı %44.9 iken, panellerin oranı %39.5, kalitatif araştırmaların ise %9.2 oldu.
2018 yılından bu yana benzer seviyede devam eden panel araştırmalarının cirosu ,
2022 yılında %45’in üzerine çıkmıştı, 2023 yılında daha önceki yıllarda sahip olduğu seviyeye geri döndü.
araştırma yöntemi kırılımında incelendiğinde, yüz yüze ve online/mobil araştırmalar başı çekiyor.
2018 yılına kadar online/mobil araştırmalar payı yavaş bir şekilde artış gösterirken, pandeminin de etkisi ile 2019 ve 2020 yıllarında her yıl bir önceki yıla göre payını yaklaşık iki katına çıkardı.
Bu esnada yüz yüze araştırmaların payı 2020 yılında ciddi bir düşüş gösterdi ve sonraki yıllarda benzer seviyelerde kaldı.
2023 yılında online/mobil araştırmalar %45 oran ile ilk sıradayken yüz yüze araştırmalar %38 oran ile ikinci sırada…
Araştırma Sektöründe Çalışan Sayısı Artmıyor
Tam zamanlı çalışan kişi sayısına ise çalışmada raporda 1.398 kişi olarak raporlanıyor.
Derneğin liderliğinde hazırlanan rapor, Türkiye’de araştırma sektöründe faaliyet gösteren, rapor çalışmasına katılmaya gönüllü araştırma ve veri toplama şirketlerinden alınan veriler sonucu ortaya çıkıyor.
2023 yılı için Türkiye Araştırma Sektörü Büyüklüğü Raporu için 26 araştırma şirketi ve 7 veri toplama şirketi katılım gösterdi. 33 şirkete varan bu katılım sayısı, geçen yıla göre dörtte bir oranında daha yüksek. Oluşturulan raporda toplam sektör büyüklüğü, TÜAD Yönetim Kurulu tarafından sektörün bilgi paylaşmayan bölümü için yapılan tahminlerle son haline getirildi. Raporun sonuçlarına göre, Türkiye’de araştırma sektörü 2023 yılında TL bazında % 86 büyüdü, bu oran TÜİK tarafından açıklanan reklamcılık ve piyasa araştırması hizmetleri üretici fiyat endeksinin gerisinde kaldı. (28 Şubat 2024’te yayınlanan Ocak 2023 istatistiklerine göre üretici fiyat endeksinin en çok yükseldiği sektör %130,22’ lik artışla reklamcılık ve piyasa araştırması hizmetleridir.)
Şirketinizin Maliyetlerini Azaltan Kurumsal Destek Sistemi İçin Buraya Tıklayın…
2023 Yılı, Kantitatif Araştırmalar ile Panel Araştırmaları için Dengeye Dönüş Senesi Oldu
ABD & Türkiye Business VIP Networking Üyeliği İçin Buraya Tıklayın
Araştırma Sektöründe Çalışan Sayısı Artmıyor
Türkiye Araştırma Sektörü Büyüklüğü Raporu sonuçlarına göre sektörde 2023 yılında toplam çalışan sayısı 2021 yılına göre %20 daha az. Raporlama çalışmasına düzenli olarak katılan 18 araştırma firmasından elde edilen verilere göre 2023 yılında araştırma sektöründe toplam çalışan sayısı 1.573 kişi. Bu rakam, yarı zamanlı çalışanlar, anketörler, freelance ve sözleşmeli çalışan kişileri de kapsıyor. Tam zamanlı çalışan kişi sayısına ise çalışmada raporda 1.398 kişi olarak raporlanıyor.
TÜAD Başkanı ve Ipsos Türkiye CEO’su Sidar Gedik rapora ilişkin değerlendirmelerini şu şekilde ifade etti:“Türkiye Araştırma Sektörü Büyüklüğü Raporu, TÜAD’ın sektörümüze en önemli katkılarından bir tanesidir. Yıllardır sektörün gelişimini ve konjonktürün sektörümüze etkilerini bu rapor sonuçlarına göre takip ediyor, şirketlerimizin ve sektörümüzün yol haritasını oluşturuyoruz. Bu sebeple raporun ortaya çıkmasına katkı sağlayan tüm şirketlere ve TÜAD gönüllülerine çok teşekkür ediyorum.
Sektörümüzdeki tüm şirketler ve meslek örgütü olarak hep birlikte sektörün büyümesine odaklanmamız şart. Araştırmanın markalar için bir yatırım kalemi olduğu anlayışını hep birlikte yerleştirmemiz çok önemli. Çünkü araştırma yapmadan öngörüde bulunmak, başarılı olabilmek çok zor. Ülke sektörünün oyuncuları olarak en yeni yaklaşımlar, teknolojiler ve yetkin insan kaynağı ile markaların araştırma yatırımlarını artırmalarını sağlamalıyız.
Sektörümüzün teknolojisini güçlendirmesi, üretken yapay zekâ ile teknoloji ve dijital devrimin yaşandığı bir dönemde dönüşmesi, bu alanlarda yeni yatırımlar yapması ve yeni yetenekleri kendisine çekmesi de kritik öneme sahip. 2023 yılında çalışan sayımız bir önceki yıla göre artmış olsa da 2021 yılının altındayız. Sektörümüzün geleceği için karar vericiler olarak bu konuya odaklanmalı ve araştırma dünyasının sahip olduğu insan kaynağını artırmalıyız. Genç yetenekler için devamlı öğrenip kendilerini geliştirecekleri, araştırma yaparken üretken yapay zekâ ile kendi sınırlarını zorlayacakları ve zamanın ruhunu yakalayacakları bir sektör olmalıyız.”
1988 yılında Türkiye’nin ilk pazarlama araştırması şirketi olan PEVA Araştırma’nın kurucusu Nezih Neyzi tarafından kurulan TÜAD-Türkiye Araştırmacılar Derneği, ana faaliyet alanı pazarlama ve kamuoyu araştırmaları olan tüzel ve gerçek kişilerin üye olduğu bir meslek örgütüdür.
Farklı alanlarda faaliyet gösteren birçok sektöre, katma değeri yüksek veri ve bilgi sağlaması nedeniyle, Araştırmacılar Derneği’ne 2009 yılında İçişleri Bakanlığı onayıyla, “Türkiye” ön adı verilmiş ve “Türkiye Araştırmacılar Derneği” unvanı tescil edilmiştir. TÜAD, sektörle ilgili ulusal ve uluslararası mesleki ilkeler, yasalar ve sektörün kalite standartlarının oluşturulması konusunda çalışmalar yapmaktadır. TÜAD Tüzel Üyeleri, GAB-Güvenilir Araştırma Belgesi ve ISO 20252 kalite belgelerine sahiptir. Yapılan araştırmalarda güvenirlik, şeffaflık ilkesine bağlı kalınması ve kalite standartlarının sürdürülebilir olmasını sağlamak amacıyla, TÜAD tüzel üyeleri, bağımsız, uluslararası, TÜRKAK’a akredite bir denetleme kuruluşu tarafından her yıl düzenli olarak denetlenmektedir.
TÜAD’ın, RÖK-Reklam Özdenetim Kurulu’nda ve benzeri oluşumlarda temsilcileri bulunmaktadır. Derneğin, araştırma ve araştırmayla ilgili paydaş sektörleri ilgilendiren yasa, yönetmelik ve tüzüklerin düzenlenmesinde, sektör otoritesi olarak kanaat önderliği rolü bulunmaktadır. TÜAD Danışma Konseyi aracılığıyla, araştırmalarla ilgili ihtilafa düşülen durumlarda ilgili marka/kurum/kuruluşlara ve mahkemelere bilir kişi olarak hizmet vermektedir.
My career path is not considered traditional by any means: graduated university as a microbiologist, volunteered for active-duty military service as special operations medic, obtained my MPH in public health epidemiology, entered pharmaceuticals as bench-level scientist transitioning into laboratory management before jumping across the aisle into Quality Assurance and regulatory compliance leadership.
After nearly 18+ years, it was then I felt my career was stalling and given my colorful background, I decided to pursue an opportunity to return to APAC.
At the time, I had very few network contacts in APAC with limited exposure to quality regulations and compliance; therefore, it was opportunistic and quite unscripted as I was offered an opportunity in my native homeland, Thailand.
Embarking on my rejuvenated career, the surprises were not yet over – shortly after beginning my position as Quality Director, I was asked for my professional opinion for candidacy of next business/strategic direction leader.
The incumbent Managing Director term was nearing the end of contractual obligation and questions/concerns arose from our international HQ how to fulfill the role. I simply asked: “Why not me?”
It was met with initial incredulous stare – here’s a guy with 20+ years experience within quality and no other pedigree to substantiate or justify the nomination. I will say that I shocked myself – I had been thinking it for a couple of years after arriving in Thailand, although I successfully contained my inner voice. Never did I think it would progress to the point after which I completed multiple interviews and assumed the role in late 2020.
Therefore, my career reflection: 1) your pedigree doesn’t matter, it’s how you apply it, 2) recognize opportunities, 3) make sound calculations with multiple risk mitigation plans “A”, “B”, etc, 4) take chances to believe in yourself and 5) if afforded the opportunity – repeat this cycle!
Purpose driven organization especially through leadership is essential for ensuring adequate top-down matriculation of the strategic mindset.
If the leadership team is unified with defined purpose through internal self-reflection, then the effect is well-poised to be accepted and key to drive all-level understanding and alignment for successful implementation.
As leaders, we must continually renew the focal lens sets the stage for longevity based on “here and now” (current enterprise purpose and strategy) whilst endeavoring towards the “there and then” (driving futuristic innovation and creativity). Create future-forward opportunities through strategic inflection aligned with adept initiatives. As formulating strategies inevitably leads to change, it is incumbent on leaders to possess ability to understand present challenges (clarify) leading into the future (demystify).
The five (5) most strategic alignment priorities for the enterprise needs: ➢ Understanding enterprise business shifts in a global economy ➢ Adaptation of commercial demand in novel/niche marketplaces ➢ Ensuring workplace continuity to provide adequate supply to the marketplace ➢ Focus on optimizing manufacturing process capability by securing workforce autonomy and agility ➢ Leading with courage and continual communication/feedback with business leaders to remain advantageously competitive
Resiliency means emboldening strategic implications to focus on workforce flexibility, cross-functionality, versatility and empowerment.
This sets the “future” stage towards business longevity by supporting and enhancing both team and organization by creativelyadapting employee career development and succession/continuity planning through collaborative networking, internal/external training workshops, professional seminars and trade shows. This new initiative driving employee empowerment and engagement action plan will ensure capability and capacity readiness, thereby encouraging and maintaining well-trained and motivated workforce by capitalizing on development goals.
Next phasing of additional flexible design or restructuring process would enable increased removal of cultural workplace barriers, thereby increasing autonomy/workforce engagement and ownership. Although there’s a risk of further transgression from unfocused leadership (vertical organization), this must be thoughtfully planned and must align confidence and trust.
In my opinion, it’s not an alignment that can be adequately objectively measured through time (i.e. 3- or 5- year matriculation) whereas it’s measured more subjectively on the interactiveness and agility to maneuver challenges symbiotically. Increased redundancy is part of this phased planning to increase aptitudes and resiliency, especially within the workforce. Promoting and creating cross-functional development programs within same department will assist to further solidify and clarify input/output and create/enable hand-over rituals which are more collaborative and coordinated. Another aspect of creating resiliency in the workforce is to keenly identify and understand gap challenges of next-generation management & leadership potential; thereby creating loyalty and ability for development and growth (i.e. securing technical “know-how” knowledge and competencies).
90,000 auditors globally will be using KPMG Clara AI
New AI capabilities live within KPMG Clara, interacting directly with audit engagement documentation and our audit methodology
Capabilities across the full audit process aim to enhance quality and the audit experience
KPMG Clara AI is supported by our Trusted AI framework that emphasizes a human-in-the-loop mindset to help ensure quality and accuracy
Today, KPMG International and the KPMG network of member firms providing audit, tax and advisory services, announced the integration of generative AI into KPMG Clara, our global smart audit platform.
With seamless access to trusted generative AI capabilities within our audit workflow, 90,000 KPMG auditors globally will be empowered to deliver quality audits. KPMG Clara AI can not only free up resources to spend more time on the areas of highest risk, but can directly help our teams execute more effectively as we carry out our responsibilities to protect the capital markets.– Larry Bradley; Global Head of Audit, KPMG International
64% of companies expect auditors (PDF 1.5MB) to have a role in evaluating their use of AI in financial reporting, providing assurance and attestation over their AI controls.
KPMG Clara AI is connected to our broader transformation efforts to enhance audit quality through our Trusted AI framework. For example, new generative AI capabilities will help teams:
Refine risk assessments: AI assistants can review documents to help engagement teams identify risk factors. For instance, within KPMG Clara, engagement teams can leverage AI to help review meeting minutes and flag possible accounting and financial risks.
Develop substantive testing procedures: Our AI assistant has direct access to KPMG audit methodology, enabling auditors to design appropriate substantive testing procedures to respond to risks quicker.
Enhance audit documentation: By working with our AI assistant, team members can quickly summarize, question and consider improvements to engagement-specific audit documentation within KPMG Clara.
Our Trusted AI framework underpins everything we do with AI in the audit. KPMG auditors are trained on how to effectively use AI with a human-in-the-loop mindset to help maintain quality, accuracy and professional skepticism.– Thomas Mackenzie; KPMG U.S. and Global Audit Chief Technology Officer
KPMG today also unveiled AI and generative AI capabilities that will be deployed in the workflow in the coming months. These include:
A growing prompt library that will, over time, include AI-powered agents to assist Audit teams in driving audit quality;
Automated quality scoring to generate AI assessments and deliver feedback to Audit teams on actions for quality improvement;
Use of AI and machine-learning to automate the review of financial statements, augmenting engagement teams’ assessment that all required disclosures have been made to the capital markets; and
Assurance capabilities integrated into the workflow for teams delivering assurance over disclosures, for example emissions disclosures.
The transformation brought about by AI spans across industries and regions. For financial reporting, this transformation is not just a technological shift, but a paradigm shift, aiding the role of auditors and reshaping the accounting industry as a whole.– Sebastian Stöckle; Head of Innovation, Global Audit, KPMG International
By infusing AI through KPMG Clara, KPMG firms’ 90,000 Audit professionals globally will be empowered to focus more closely on higher-risk areas of the audit, sector-specific risks and challenges — with the goal of benefitting both stakeholders and capital markets.
The capabilities announced today build on recent milestones in our journey to deliver an AI-enabled and people-powered audit, including:
In April 2024, KPMG firms began deploying Copilot for Microsoft 365 to Audit partners and professionals. Engagement teams are already leveraging Copilot, along with Audit Chat, to transform the walkthrough experience by generating process narratives and flowcharts based on meetings with clients.
In 2023, KPMG penned a multi-year global audit alliance with MindBridge, embedding its AI and machine learning capabilities into KPMG Clara in the form of Transaction Scoring. With KPMG Clara AI Transaction Scoring, auditors can perform analyses over 100% of transactional populations, delivering audit evidence and identifying outliers over both general ledger and subledger populations.
In 2023, KPMG also announced a multi-year, multi-billion-dollar investment in Microsoft’s AI and cloud services. Through this expanded alliance relationship, KPMG firms will infuse data analytics underpinned by Microsoft Fabric and generative AI through the Azure OpenAI Service and Azure Cognitive Services into the audit process.
KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.
KPMG firms operate in 143 countries and territories with more than 273,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.
KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
Gerçek Zamanlı Liderlik programımızla potansiyelinizi açığa çıkarmak için harika bir gün yaşayın.
Hızlı tempolu iş ortamını yansıtacak şekilde tasarlanmış dinamik zorluklarla mücadele ederken gerçek zamanlı olarak bir ekibi yönetmenin yoğunluğunu deneyimleyin.
Benzersiz uygulamalı yaklaşımımızla, ekibinizdeki liderlik rollerini dönüşümlü olarak üstlenecek, uyum sağlama, karar verme ve stratejik düşünme sanatında ustalaşacaksınız.
Bu sürükleyici, sertifikalı program yalnızca liderlik becerilerinizi geliştirmekle kalmaz, aynı zamanda yüksek baskı altındaki durumlarda başarılı olmanız için sizi hazırlar.
Profesyonel yolculuğunuzu dönüştürün – bize katılın ve olmanız gereken lider olun!
Bu Liderlik Füzyonu ile mesleki gelişiminizi yükseltin; modern ekip liderliğinin karmaşıklıklarında ustalaşmak isteyen profesyoneller için tasarlanmış, son teknoloji ürünü, bir günlük sertifika programı.
Liderlik rolleri arasında dönüşümlü olarak ilerleyeceğiniz, zorlu görevleri ele alacağınız ve ekip dinamikleri hakkında eyleme geçirilebilir içgörüler kazanacağınız yüksek yoğunluklu, gerçek dünya simülasyonuna katılın.
Bu program yalnızca karar alma ve stratejik düşünme becerilerinizi keskinleştirmekle kalmaz, aynı zamanda herhangi bir iş ortamında güvenle liderlik etmenizi sağlar.
Tamamladığınızda, işbirlikçi, çevik liderlik yoluyla başarıya ulaşma yeteneğinizi doğrulayan bir sertifika ile ortaya çıkacaksınız.
Liderlik etmeye, etkilemeye ve mükemmelleşmeye hazır olun; bugün Liderlik Füzyonuna katılın ve potansiyelinizi ateşleyin!
Eğitmenimiz Matthew Mustafa Gul‘un Harvard Business School deneyimleri ile birlikte harika bir program ile mesleki gelişime sahip olma fırsatını yakalyın.
Eğitmenimiz şu anda küresel yetenek geliştirme projesi kapsamında yaklaşık 30 ekibi yönetiyor. Ondan etkili bir ekip kurmayı ve yönetmeyi öğrenmeye hazır mısınız?
Program İçeriği 1 – Ekip Nedir 2 – Etkili Bir Ekip Oluşturma Adımları 3 – Etkili Bir Ekip Üyesinin Özellikleri 4 – Etkisiz Bir Ekip Üyesinin Özellikleri 5 – Başarısız Ekiplerin Özellikleri 6 – Başarılı Ekiplerin Özellikleri 7- Ekipte Sinerji 8 – Ekip Rolleri 9 – Ekip Liderliği 10 – Ekip Hedeflerine Ulaşmanın Yolları
Uygulamalı Program Deneyimleriniz
Bir ekibe katıl. Aynı zamanda liderlik görevi üstlen. Sana verilen görevi takımınla birlikte yap.
– Ekipler deneyimlerini paylaşırlar – Ekipler lidere geri bildirim yaparlar – Ekipler hedefe belirli bir sürede ulaşmaya çalışır. – Ekiplerin çalışmalarının sonuçlarını haber olarak yayınlarız.
Sertifika: Amerika dan New York Business Leadership Center onaylı Uluslararası Takım Çalışması ve Liderlik Programı sertifikası verilecektir.
Kayıt: event@newyorkbex.com
Bireysel Katılım Program Fiyatı: $150
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Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
