“Good men by nature, wish to know. I know that many will call this useless work… men who desire nothing but material riches and are absolutely devoid of that of wisdom, which is the food and only true riches of the mind.” ― Leonardo da Vinci
Ever wondered how one of history’s greatest minds would approach today’s business challenges?
Here’s the secret: Curiosity fuels success.
Da Vinci didn’t just observe the world; he asked questions that led to groundbreaking discoveries.
Leonardo da Vinci explored the world with an endless curiosity to achieve excellence in every field. He went beyond boundaries by combining different disciplines such as science, art and engineering.
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You can apply the same mindset to grow your business and brand:
How Can You Built Curiosity into Your Strategy: Learn to ask the right questions to uncover hidden opportunities.
How to Turn Curiosity Into Results: Use insights to innovate, adapt, and thrive.
Start a Story: Imagine your business as a canvas—every question, every idea adds color and depth.
Da Vinci’s curiosity led him to become a leader who shaped the world. Let curiosity be your guide to leadership and success in business today!
💡 “I have no special talent. I am only passionately curious.” – Albert Einstein
Curiosity isn’t just a mindset—it’s a business superpower. At New York Business Leadership Center, we believe that the world’s most successful companies are fueled by their relentless drive to question, innovate, and create. Today, we bring you the untold strategies of three global giants who harnessed curiosity to redefine their industries.
🎯 “The important thing is not to stop questioning. Curiosity has its own reason for existing.” – Albert Einstein
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1. Google: “Curiosity Drives Innovation”
Google’s famous “20% Time” policy encourages employees to spend 20% of their work hours exploring passion projects. This curiosity-driven approach led to the creation of Gmail and Google Maps.
According to the news reported by CNBC: With their famous “20% Time” policy, Google turned curiosity into tangible innovation. Gmail and Google Maps—tools billions rely on—started as simple questions: “What if we built this?” “We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google,” founders Sergey Brin and Larry Page wrote in their IPO letter. “This empowers them to be more creative and innovative. Many of our significant advances [like AdSense and Google News] have happened in this manner.”
Why it matters: Imagine what your team could create if given the freedom to explore their ideas.
Source: CNBC – MAKE IT: Google’s ’20% rule’ shows exactly how much time you should spend learning new skills—and why it works
2. Tesla: “Challenging the Status Quo with Curiosity”
Tesla’s relentless questioning of traditional automotive norms has made it a pioneer in electric vehicles and renewable energy solutions. Elon Musk’s philosophy of “first principles thinking” fuels continuous innovation.
Elon Musk’s approach to “first principles thinking” showcases how curiosity can challenge the impossible. Tesla didn’t just ask how to improve cars; they reimagined the entire driving experience.
According to the news reported by Forbes: Instead, we’re encouraged to rebuild from the ground up, deriving solutions from these foundational truths:
For founders, this means innovating beyond industry norms and creating products or services that genuinely resonate with market needs.
For executives, it translates to strategies sculpted from a deep understanding of the company’s core objectives rather than merely emulating competitors.
For business owners, it’s about continuously reevaluating and refining operations, ensuring efficiency and relevance at every turn.
What’s at stake: If you’re not rethinking your industry, someone else will.
Source: Forbes: First Principles Thinking: The Blueprint For Solving Business Problems
Set no. 21110, Research Institute created by fan designer Ellen Kooijman, launched in 2014
3. LEGO: “Curiosity as the Foundation of Creativity”
From Crisis to Creativity: LEGO’s unstoppable comeback… By embracing their customers as partners in creativity, LEGO turned a challenge into an opportunity—and redefined what it means to play, build, and grow.
By engaging customers through play and co-creation, LEGO revived its brand. Programs like LEGO Ideas invite fans to submit new product ideas, showcasing curiosity-driven collaboration.
Lego transformed a 2008 crowdsourcing pilot into “Lego Ideas” — a website boasting a community of 2.8 million-plus customers who have contributed and debated on more than 135,000 ideas for Lego sets. Not only has this initiative generated significant revenue for Lego, but it also offers creators a 1-percent share of the product’s top-line revenue.
According to the news reported by MIT SLOAN: The Lego Group has been one of the most widely researched and emulated companies for its open innovation achievements with consumers. A crowdsourcing pilot that Lego launched in 2008 evolved into Lego Ideas, a community of more than 2.8 million customers that has shared and debated more than 135,000 ideas for Lego sets and generated significant revenues for the company. The lucky few whose ideas are commercialized (like the top-selling medieval blacksmith set) get 1% of the product’s top-line revenue — often a life-changing sum. Meanwhile, popular ideas that are not selected as Lego products can get a second chance through a crowdfunding program on BrickLink, a consumer-led channel that Lego acquired in 2019.
The takeaway: Your customers don’t just want your products—they want to co-create the future with you.
Source: MIT SLOAN: Lego Takes Customers’ Innovations Further
Click Here For LEGO® Ideas
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Think about… & Find about…
At New York Business Leadership Center, we specialize in transforming your team’s curiosity into actionable strategies.
Together, we’ll uncover opportunities, challenge norms, and build your path to success.
You can use these questions to grow your brand and business…
- How can fostering curiosity within your team lead to breakthrough innovations for your business?
- What are the untapped opportunities in your market that a curiosity-driven approach could help you discover?
- In what ways can embracing a culture of curiosity differentiate your brand from competitors?
- How can asking better questions about customer needs and behaviors lead to more impactful brand strategies?
- What steps can you take today to transform curiosity into a growth engine for your business and brand?
Curiosity isn’t just a trait—it’s a tool
When used effectively, it sparks innovation, builds connections, and drives growth.
💡 Ready to channel your inner Da Vinci and create your masterpiece?
Let’s explore how curiosity can transform your leadership and success!
5 Powerful Principles to Grow Your Business and Brand with Hillier Consulting
1. Embrace Innovation Through Curiosity
The first step to growing your business is asking questions your customers haven’t even thought of yet. Curiosity is a powerful tool for uncovering new product and service opportunities. Make it a habit to ask, “What problems haven’t we solved yet?”
2. Develop Customer-Centric Storytelling
Building a brand that sparks curiosity starts with making your customers the heroes of your story. Engage them with compelling and meaningful narratives that humanize your brand while making a lasting impression.
3. Leverage Diversity and Perspective-Rich Teams
Curious minds thrive in diverse environments. Build a team that offers varied perspectives, and create a culture where every idea is valued. Continuously ask, “How else could we approach this challenge?”
4. Commit to Lifelong Learning and Adaptability
Curiosity demands a culture of learning and adaptability. In fast-evolving markets, ensure your team is seizing every opportunity for growth. Invest in digital skills and stay ahead of industry trends to maintain relevance.
5. Foster Innovative Collaborations
Brands with the Meraki spirit see partnerships not just as a strategy but as a growth accelerator. Collaborate with other leaders in your industry to develop joint projects and unlock access to new markets.
💡 Conclusion:
At Hillier Consulting, we believe that curiosity isn’t just a skill; it’s the most powerful driver of success. These principles are designed to help brands like Meraki reach their full growth potential. Let’s work together to build your brand and business into something extraordinary!
You can contact us for the opportunity to see the curiosity power of your company with the world-famous 5-factor personality test in collaboration with the New York Business Leadership Center and Hillier Consulting…
CLICK HERE FOR DA VINCI MINDSET
CLICK HERE FOR DA VINCI CEO
👉 Don’t wait—ignite your curiosity and lead the future.
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#Leadership #Innovation #Curiosity #NYBLCenter
